The owner holds their phone to their LUNOR.
The original
- Made in
- Germany, by hand
- Region
- Black Forest
- Owner
- registered
Some of the most recognised glasses in the world carry no logo.
Millions of people know the Classic Round on sight. Far fewer know it is LUNOR, or that it is made by hand in the Black Forest. That is the gap we would like to close.
HANDMADE IN GERMANY
A brand founded by a collector understands provenance.
Master optician Gernot Lindner owned one of the world's largest collections of antique eyewear. LUNOR was born from that reverence for history: classic shapes, interpreted with care, made to last.
Models named simply, with Roman and Arabic numerals. A collector's habit.
- 1991LUNOR founded in Stuttgart by master optician Gernot Lindner.
- GoldThe very first LUNOR glasses were made of gold.
- 2005Handed to a fellow optician's family, who kept the philosophy intact.
- TodayFamily-owned, made by hand in the northern Black Forest.
The original deserves to prove it is the original.
Steve Jobs wore the Classic Round for more than 14 years, and it appeared on the cover of his biography. Ever since, “Steve Jobs glasses” have been copied and sold everywhere, at every price.
The original Classic Round, by LUNOR
Made in Kämpfelbach on workstations LUNOR developed itself, with great care and a great deal of handwork.
The copies “Steve Jobs glasses”
A round shape and a famous name. No history, no maker, no proof. To the customer, they can look the same.
With one tap, a LUNOR proves what it is, and who made it.
“We love what we do and optimize what is already perfect.”
LUNOR
We would not change a single line of a LUNOR frame. We propose only to add what the frame cannot say by itself: where it was made, by whom, and who owns it.
The first climate-neutral eyewear company. Frame by frame.
In 2018, LUNOR became the first 100% climate-neutral company in the eyewear industry. Today that commitment lives on your website. With a passport, it travels inside every frame, for every owner to see.
- Climate-neutral since
- 2018
- Made in
- Germany, by hand
- Region
- Northern Black Forest
- Ownership
- Family
Three things, done quietly.
- I
Ring-fence
Proof that it is a genuine LUNOR, and of who owns it. The original, provable in one tap.
- II
Tell
The collector's story, the Black Forest, the handwork, told in LUNOR's own words at every optician.
- III
Return
A direct line to people who wear LUNOR: a new model, a sun version of the one they love. Always through their optician.
One tap. The name behind the shape.
The owner finally learns what they are wearing: a LUNOR, handmade in Germany, with a history that goes back to the antique frames that inspired it.
The optician stays at the centre. A frame that explains itself is easier to sell, and every message from LUNOR brings the owner back to their optician.
Where shall we begin?
We would love to show you a live demo, and choose the starting point together:
The Classic Round
The most copied, so the one where proof matters most.
One collection
To see the whole experience, from the Black Forest to the owner.
Every LUNOR
Every new frame is born with its passport.
Everything else, we build with you.
